James Bale has anchored his life around endurance sports, taking up triathlon in 1998 at the age of 13, he has followed the sport as it evolved from the 90s, through the 2000s and onwards. Having competed at all distances up to Ironman, James now puts the majority of his own efforts into helping others achieve their goals no matter where the starting point. James has many years working as a writer for multiple publications and organisations including Super League Triathlon.